Apple applied for a U.S. trademark for the word “Slofie,” which means the company would have direct control on the word that, well, isn’t really a word.

But what does it mean?

What does ‘slofie’ mean?: Well, according to The Verge, a “slofie” is Apple’s name for a slow-motion selfie, which is a new feature for the iPhone 11 models.

Details: The new phones can record at 120 frames per second, which can create a slow motion effect. “The results are neat, though I’m not convinced they’ll turn into the Animoji-like phenomenon Apple may be hoping for,” according to The Verge’s Jacob Kastrenakes.

Why?: But the trademark isn’t about using the term. It’s about how the term could be used in connection with “downloadable computer software for use in capturing and recording video.”

  • Or, as The Verge puts it, “this trademark seems to be more about preventing other companies from making slofie-branded camera apps than it is about limiting popular usage of this totally made-up word. Apple has reason to want to prevent the creation of knock-off slofie apps, too, since slofies are meant to be exclusive to the new iPhones.”

Careful: You may want to be cautious taking a “slofie” since it could make your selfies look worse, according to Digital Trends.

  • “Slow-motion videos certainly have their place, particularly for action shots, but just how often will the occasion call for a slow-motion video held at arm’s length? Granted, there may be a few occasions where a Slofie is warranted and even fun, but in the wrong hands, the technology could easily make bad selfies even worse. Unless you have a really long selfie stick, Slofies are limited to a head-and-shoulders shot, which will hopefully limit the number we see taking over news feeds.”