Here’s how to storm the catwalk, and become known as one of the stars of Paris Fashion Week: break the rules. Walk to the beat of your own drum (or run, don’t walk, actually).

That’s what 20-year-old German model, Leon Dame, did at the Maison Margiela SS20 show on Wednesday.

Dame broke with catwalk tradition with an aggressive, stomping gait, rather than the traditional, stoic walk we’re used to. And lit up Instagram as a result, with clips of the young model going viral.

Leon Dame Maison Margiela Spring Summer 2020 Paris Fashion Week

Paolo LanziImaxtree

It was no doubt intentional, looking at the decidedly militaristic collection by creative director John Galliano. Aggression was presented as a response to what Galliano feels is apathy, believing we’re no longer moved by a history that might be repeating itself.

Dame’s pounding walk was meant to drive that point, closing a show of World War Two era uniforms in shades of naval blue and khaki; his look was an impactful, black leather take on styles worn by the U.S Navy.

Leon Dame Maison Margiela Spring Summer 2020 Paris Fashion Week

Paolo LanziImaxtree

This isn’t the first time videos of Dame’s walk have spread like wildfire on Instagram.

The Berlin-based student (and saxophonist) made his catwalk debut in 2016, speedily becoming the breakout star of the Spring/ Summer shows, walking for fashion’s biggest brands: Alexander McQueen, Burberry, Gucci, and Valentino (not to mention a host of others).

The Autumn/ Winter 2019 Maison Margiela show, however, was where Dame really made a mark with that brooding speed walk, shoulder jutting forward, hair slicked back, and enough attitude to carry the whole show.

Leon Dame model 
Margiela F19

Daniele OberrauchImaxtree

Choreographed by movement director, Pat Boguslawski (who also worked on Tomo Koizumi’s Big Dress Energy spectacle at New York Fashion Week), this was a repeat Dame’s memorable AW19 walk. We’ll no doubt see more of him next season.

Now, to readdress our own walks. Category is: Big Mood.