HTC doesn’t look anything like it did a decade ago, but maybe we’ll see an effort to return in 2020 with a flagship smartphone.
In a tweet, HTC Head of Creative Labs Drew Bamford asked an interesting question. Should HTC decide to reimagine one of its classic smartphones, which would you like to see with modern specifications? It’s actually a difficult choice to make. HTC released many high-end and mid-range devices that stood out over the years.
The answers are rolling in on Twitter, and most people appear interested in seeing a remake of the One M7 or the One M8. Both ushered in a new era for smartphones with aluminum unibody designs and front-facing stereo speakers. Aside from reducing the sizes of their bezels, both might not need any other significant cosmetic tweaks to fit in today.
— TechAltar (@TechAltar) November 16, 2019
It’s unclear how serious HTC is about this, though. Bamford could be floating around the idea to remind everyone that HTC did fantastic work, but there’s no denying it lost relevancy despite several years of success.
HTC’s presence in the mobile industry felt dominant when Android launched. In fact, HTC introduced the Dream, also known as T-Mobile’s G1, as the world’s first Android smartphone ever released. The Taiwanese company continued to roll out unique products, but then HTC started falling behind Apple, Samsung, and China-based competitors. Now, it’s barely recognizable in the mobile industry and beyond.
In the last year-and-a-half, HTC hasn’t released any mainstream smartphones. HTC sold a large portion of its mobile business to Google in 2017 and has since focused on blockchain, virtual reality, and 5G. Still, it’d excite some longtime fans if HTC rolled out an updated smartphone from its storied past.
We suggest to keep dreaming for now. HTC could surprise us next year with a modernized flagship, but the odds don’t seem so favorable. Just last month, HTC reported $21.59 million in revenue and presumably didn’t turn a profit. There are much bigger tasks for HTC to accomplish than reviving an old smartphone, unfortunately.