Like Xiaomi, Oppo and OnePlus, Realme is a Chinese smartphone manufacturer whose popularity is on the up in the West. The company’s smartphones, smartwatches and other gadgets offer excellent value for money, which means Realme is quickly gaining ground in the competitive budget phones market.

Realme doesn’t trade in the US, and is a relative newcomer in the UK, but changes to the former, as well as strides being made elsewhere, suggest the company’s future is looking bright. We spoke with CEO, Madhav Sheth, about what we can expect to see from the company down the line.