PureTech Alliance is comprised of a dozen veteran independent reps who bring health and wellness suppliers and education to the custom integrator channel.

FORT LAUDERDALE, Fla. — The recently formed PureTech Alliance, a national sales and service organization representing health and wellness technologies across the United States and Puerto Rico, announces an agreement to support Google Nest products in the custom integrator channel.

Google Nest products work together seamlessly, where the Nest Protect smoke alarm can talk to Nest Learning Thermostat. The Nest Hub Max shows users what’s happening on their Nest Cams and Nest Hello doorbell. The Nest x Yale Lock can help users secure their homes, and Nest Wifi connects every device to keep it all running smoothly.

Integrators have the opportunity to build smart homes for consumers with Google Nest products along with their favorite lighting brands, multiroom audio systems, smart TVs, home automation systems, among other smart and connected devices on the Google Assistant platform, explains PureTech President Peter Dyroff.

“After looking at these impressive technologies, we see the Google Nest products as a perfect fit for the PureTech Alliance as our organization seeks to deliver premium solutions for healthy and helpful homes in the custom integrator channel,” Dyroff says. “Google Nest offers a compelling direct dealer program, and our strategy will be to enlist top integration professionals along with distribution accounts across the USA.”

The PureTech Alliance is comprised of 12 sales representation firms that each have extensive experience in the A/V and the custom integrator channel within their respective regions. Launched in July, the organization states its mission is to create the ultimate national sales organization, with all territories benefitting from a unified sales, support and training regimen that will maximize productivity and operational efficiency for each regional firm.

As a national sales solution for manufacturers of health and wellness technologies, the PureTech Alliance is billed as highly autonomous, capable of providing vendor partners with the sales performance they must have while minimizing the internal resources typically required to oversee each region.